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Entries in AIDS (1)

Friday
Jan282011

WORLD'S BEST GRAFFITI PENIS TV COMMERCIAL EVER, REALLY

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While it's true that NYD generally celebrates the destruction of a well crafted advertising message by the addition of a feisty hand scrawled penis, we are always willing to embrace an amazing ad when we see one. And when such an ad is in fact all about the trials and tribulations of a feisty hand scrawled penis, well, then we are witnessing a very rare cultural moment.

Such a moment presented itself last year when a commercial created by the advertising agency TBWA, Paris for for France’s AIDES Foundation hit the web. Most tv viewers did not have the pleasure of seeing this naughty AIDS awareness spot, but thankfully the oh so penis friendly internet makes it possible for us all to get an eyeful of this little willy as he goes from erection to dejection and back again.

The spot won three Lions (the Lion is the award bestowed by the Cannes International Advertising Festival for excellence in the field of advertising). Key creatives involved were; Lead Graphist - Vincent Venchiarutti, Lead Animator - Yves Bigerel, Director - Yoann Lemoine, Art Director / Writer - Ingrid Varetz., Music Company - AOC Productions-Paris & NY. Fantastic work, if all ads were like this there would be no need to draw dicks on them, literally.