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Entries in decay (2)



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Although New York DIck usually focuses it's attention on penis based poster defacements, an equally important goal is the showcasing of any sort of dickish defacement, and even the occasional defacement that is only slightly rude, perhaps even a bit interesting.

Over time a series of poster pickers, tearers and collageists have transformed a long abandoned poster from Tim Gunn's Guide to Style from a smart well tailored portrait, into an fragmented abstract collage, then piece by piece nit-picked it into a empty shadow of its former self.

Since the arrival of self adhesive vinyl posters in the New York subways the collage defacement created by cutting and tearing pieces of the poster off and repositioning them has become very common, and oddly attractive. 

A similar accidental art effect was achieved by the glue adhered posters that were standard in the pre-vinyl era. When they were ripped down a large and very abstract pattern of rips and image fragments were left behind, but since hardly anyone carries wheat paste with them impromptu collages were not possible. 

Art, advertising and society continue the march of progress and thanks to self adhesive vinyl and image preserving poster peeling a host of bored but creative subway Switters', Hochs and Heartfields now have the materials and the display space to show us that even though materials evolve they can still "Make it work" when it comes to poster defacement. NYD says thanks, and carry on.



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In recent weeks the New York Lottery's Minute to Win It posters and their exuberant spokesman have attracted loads of dickish comments. This emerging super attractor of defacement also illustrates an odd side effect of the now standard vinyl platform poster. The poster material is not just cleanable, much to the liking of the advertisers, but also re-defaceable, much to the liking of smart aleck scrawlers and their fans at New York Dick. 

For several years the material used for subway platform posters has increasingly been a self adhesive vinyl. These posters are much easier to install than the traditional paper posers which needed to be pasted on to the poster frame with thick liquid paste. Their nonporous plastic-like surface can also be cleaned with solvents, something that the paper posters could not stand up to. This easy clean poster material makes possible ever evolving layers of verbal and graphic dialog, and our friend representing the New York Lottery really gets the conversation started.


In our first example our spokesman is aptly and specifically dubbed "cornball royale", the impression is that this graffitist isn't writing that phrase on just any poster they encounter, it seems to be a unique comment about this ad and it's spokesman, very nice work. But such accuracy could be a problem for the sponsor of this ad, something must be done, soon.






Alas not soon enough. The second iteration shows a standard word "tag" defacement, which does further break up the "cornball" face making it even less persuasive, but is not especially clever. Unless the meaning is that James Cameron's film  "Avatar" is in fact an outstanding example of "cornball royale," very true but that's probably not what's going on with this defacement. This poster is becoming an image problem, and the media maintenance team is ready to apply the solution.




Ad power regained. In the third phase the doofus comments are stripped away leaving a vague cloudy smear (although it's impossible to fix the rip cracking right through cornball's head.) 








The cycle of defacement life begins again. In the fourth and final (for now) evolutionary stage our beloved former cornball sprouts a very odd mustache right on top of his only slightly odd real mustache, loses a tooth, and gains subtle but stylish square frame glasses. Our spokesman is cornball royale no more, but he's still an outstanding idiot magnet and an ever adapting winner in the evolutionary defacement struggle.





NYD congratulates our adaptive defacers and the rich gene pool of annoying advertisers that supplies their inspiration.