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Entries in Sweden (1)



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Although New York City is seen by many as the world leader in dickish-ness, the actual drawing of dicks on things is not just a New York phenomena, dongs are doodled worldwide. But now the international language of ad defacement by penis is being co-opted by the advertising industry itself.

The ad agency DDB Stockholm has created a poster for Stockholm's hip pop-culture retailer Papercut that is pre-defaced with a dandy little dicky (a short version of ad copy is above, penis size is unaltered). The internal monolog that makes up the copy implies that pondering the meaning of this pee-pee is pointless and you should expand your horizons by browsing their film, book, and music offerings. We at New York Dick think you should do both simultaneously, by perusing cool books (ours) that are in fact about penis drawings on advertising posters, brilliant!

Regarding the ads, Tim Nudd at Adweek says "When putting up outdoor ads, it's customary to install clean versions— and cede to the masses the furtive enjoyment of doodling penises all over them. DDB Stockholm alters the process somewhat in its latest long-copy work for pop-culture retailer Papercut. The ads feature tiny graffiti penises even before the unwashed citizenry can sharpen their Sharpies." 

Any penises drawn on ads are fine with the team at NYD, even if the advertiser thinks they're being clever by placing the pricks themselves. But without some smug shill for the penis to mock the ad seems a little dull, it's also a bit cold, moody and introspective. Ok, Swedish in a way, but how about going for the rude and lewd gusto and getting some gravy on those meatballs? Sweden awake! and show these ads what a real prick is all about.